Asian Duckling

March 2020

Client: Vivian Tran
Deliverables: Graphic design for the Asian Duckling book cover, bookmark, and social media banners used for promotion on Facebook and GoFundMe

Vivian and I connected through the Design Gigs for Good as she was looking for a cover design for her first novel, Asian Duckling, inspired by her own story as a second-generation Asian-American woman and written by her creative partner, Christina. Vivian received her Ph.D. in Business Psychology and works at Columbia University during the day, passionate about helping the Asian community in New York in their personal and professional achievements. We connected over a shared experience of multiculturalism and set out to create a cover - and associated graphic design materials - to give her book-in-progress a visual identity, featuring the female protagonist of the novel.