MindTerra

January 2021

Client: MindTerra, previously Moving the Needles
Deliverable: new logo identity (brandmark & wordmark)

Since working with Moving the Needles in August 2020 to create their logo, the community has grown and pivoted to a new direction, which meant a new name and a new logo.

The new mission is to empower people to write and to provide an inclusive, diverse, and open space that nurtures supportive connections and mental well-being.  Its vision is a world in which everyone feels included, heard, and empowered. 

The client wanted a logo that was calming and welcoming – as if coming home. We decided on a logo reminiscent of an ocean wave, alongside a handwritten wordmark.