Business Development & Product Marketing

Hello! I’ve helped early-stage B2B startups generate business, tell its story, and help them go to market and launchn — ultimately, to grow their business in creative & human ways. Currently, I’m leading BD, marketing, and partnerships initiatives at Interstride. Take a peek below to see some examples, I’m happy to share more privately — just say hi!

Business Development & Sales Enablement

I started my career in tech sales, and at my current role, I’ve generated $100Ks of opportunities through sales outreach, managing outbound cold-callers, and partnerships.

Content Writing & Strategy

I’ve led content initiatives with a keen eye on how it drives positive impact for our go-to-market strategy and business development. I’ve led three research reports, work with Customer Success to periodically produce case studies, and work with marketing to lead our SEO strategy (>100% increase in organic traffic in <1 year!)

Messaging & Positioning

I help refine our messaging and positioning in our marketing and sales communication.

Go-To-Market and Launches

I’ve helped launch various products and special projects, like our rankings & scholarships database and white papers.

Research & Business Intelligence

I’ve initiated and led research projects that helped define our ideal customer profile, refine our value proposition and messaging, identify key levers in our GTM strategy, continuously keep abreast the competitive landscape.

Curious to learn more?

Want to learn more about my work and how I can help your team? Say hi — I look forward to chatting.